Xavier Media UK » Power http://www.xaviermedia.co.uk The social media web log Thu, 29 Jul 2010 13:07:51 +0000 en hourly 1 Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009 http://www.xaviermedia.co.uk/2010/07/richard-jalichandra-ceo-of-technorati-and-the-power-of-social-media-at-ses-san-jose-2009/ http://www.xaviermedia.co.uk/2010/07/richard-jalichandra-ceo-of-technorati-and-the-power-of-social-media-at-ses-san-jose-2009/#comments Fri, 09 Jul 2010 12:55:53 +0000 XavierMedia.co.uk http://www.xaviermedia.co.uk/2010/07/richard-jalichandra-ceo-of-technorati-and-the-power-of-social-media-at-ses-san-jose-2009/ Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009 is a post from: Xavier Media UK

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Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base. Richard adds that as a social media ad network, Technorati encourages companies to place their brands beside the conversation and mix it with a viral component which should help build a successful social media campaign. For more information about SES, please visit: www.searchenginestrategies.com

Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009 is a post from: Xavier Media UK

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Twitter Power: How to Dominate Your Market One Tweet at a Time http://www.xaviermedia.co.uk/2010/03/twitter-power-how-to-dominate-your-market-one-tweet-at-a-time/ http://www.xaviermedia.co.uk/2010/03/twitter-power-how-to-dominate-your-market-one-tweet-at-a-time/#comments Sun, 07 Mar 2010 12:42:26 +0000 XavierMedia.co.uk http://www.xaviermedia.co.uk/2010/03/twitter-power-how-to-dominate-your-market-one-tweet-at-a-time/ Twitter Power: How to Dominate Your Market One Tweet at a Time is a post from: Xavier Media UK

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Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time is a post from: Xavier Media UK

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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time http://www.xaviermedia.co.uk/2009/02/twitter-power-2-0-how-to-dominate-your-market-one-tweet-at-a-time/ http://www.xaviermedia.co.uk/2009/02/twitter-power-2-0-how-to-dominate-your-market-one-tweet-at-a-time/#comments Wed, 04 Feb 2009 06:09:23 +0000 XavierMedia.co.uk http://www.xaviermedia.co.uk/2009/02/twitter-power-2-0-how-to-dominate-your-market-one-tweet-at-a-time/ Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time is a post from: Xavier Media UK

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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time is a post from: Xavier Media UK

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